Conditions pages
Among the blogs briefs, a few conditions pages were needed. Condition landing pages required a much more informative, serious approach (hence the appropriately sombre, black and white tones).
All images link to live website
sk:n is the UK’s leading skin clinic and since March I have been working closely with their Digital Marketing Co-ordinator to produce various blogs and condition landing pages. In the briefs, I was required to write from a scientific, medical perspective in order to exercise authority in the industry and optimise SEO.